Issue #2. Thusday December 17, 2009
I hope this newsletter finds you well.
I am pleased to send you the second edition of my quartely newsletter. This time, I talk about typography and how you can improve your everyday business communication.
I hope you enjoy reading, and if you would like to share your feedback or have topics you would like to see covered, contact me by replying to this email. I would love to hear from you!
Happy Holidays to you and your loved ones!
Good use of typography
Typography is used to improve communication, and good communication means good business.
Have you ever wondered why you are compelled to read some texts, while some others you cannot get your head around? Whether it is a mail-out you received in the mail or a website you just discovered, some will invite you to read more and some will simply scare you away. I would say a good part of it has to do with how the information is displayed, and how the text is treated.
Just by using a different font, you can convey a different emotion, and it can be very powerful. Even within body text, you can emphasize or SCREAM. It is important to use the right amount of emphasis if you want your message to be received well.
I see too often texts where more than 50% of the text is emphasized a different way. This makes it very hard to read, as everything is competing for your attention. In a case like this, the reader may feel overwhelmed and not get the most important message of the communication.
In my opinion, it pays off to give extra care to the way you communicate every day, even for things you may take for granted, like your everyday email communication. It can make a big difference on how your clients and prospects perceive you.
So, what do the fonts, color and layout of your emails say about you?
If you would like me to give you a free assessment of the typography used in your emails, send me one and I would be happy to give you some feedback!
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By using creativity and effective design, you can differentiate your company and stand out from the crowd. Some businesses have been really efficient at it.
Here is a compilation of creative use of typography use:
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