Issue #1. Monday september 25, 2009
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Hello!
I hope this newsletter finds you well and that you are enjoying the last days of summer. This summer has been a busy and exciting time for me. When I wasn't busy working on contract work or jumping out of planes, I have worked on re-branding my business and also on adding new valuable services to my dear clients. This newsletter is one example of new services I can now offer with confidence. Newsletters can be a powerful marketing tool if you use it right. Therefore I have decided to test it and use it myself by creating a series of newsletters aimed to help small and mid-size businesses like yours make the best use of design and marketing tools available to them. I truly hope that by sharing my knowledge with you I can help your venture to be more successful.
I hope you enjoy reading, and if you would like to share your feedback or have topics you would like to see covered, contact me by replying to this email. I would love to hear from you!
Regards,
Sandra
Do you track your
website visitors?
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So you’ve invested lots of time and money in a website for your company and have spent an equal amount of time and money promoting it. That is great news! These days, almost no businesses can get a decent exposure without having an online presence, plus a website is working 24/7 for you, introducing and marketing your business. But how can you know if all those efforts were really worth it? Are you getting your money back? How can you know who visited your website?
These days, several website analytics tools are available to website owners. Some are free, some will make you pay for it. My favorite web analytics program is Google Analytics, it contains more information than most website owners will ever need, and even better, it is completely free to use! The only thing you will need to use it is a (free) Google Account. Then, you will be required to add a few lines of code into each of your website page you wish to track. If you have a basic HTML understanding, you can even do it yourself.
That’s it! It is that easy! Then you will have access to an incredible amount of information about how your website is working for you. It includes information like how many persons have visited your website each days and which pages, their provenance in the world, if they have been referred by another website or came from a search engine, how long they stayed on each pages and so on. The list is so long that I don’t even know it all myself!
One other very useful type of information you can get is that you can know which search keyword(s) the user entered if they found you through a Search Engine like Google or Yahoo. This is very helpful to see if your website is doing well in Search Engines and help you optimize your website to achieve the results you want.
Tracking traffic on your website is an absolute must if you want to make the best use of your website and increase profitability.
For more information about Google Analytics click here.
I personally only use Google Analytics, but there are lots of other free web analytics programs out there. Click here for more info.
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By using creativity and effective design, you can differentiate your company and stand out from the crowd. Some businesses have been really efficient at it.
Here is a great example of creative use of Flash (better with sound): http://producten.hema.nl
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