Issue #3.tuesday april 6, 2010
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Hello [firstname,fallback=]!
I hope this newsletter finds you well. Spring is here again and I hope that you find the time to enjoy this wonderful season.
In this third issue of my quarterly newsletter, I am talking about the value good design can bring to your business. I feel this is worth talking about, as it can really help improving sales in the long run.
And as always, if you have any questions about this topic or have suggestions for upcoming topics, feel free to get in touch with me anytime.
So I wish you a Happy Springtime and Happy Reading!
Warm Regards,
Sandra
How better
design can add value
to your business
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It is a fact, investing in the design of your business will pay back. I see it as dressing for success. You would not attend a meeting with a client dressed poorly would you? Well, what about your logo or website who are the main face of your company? Are they representing your business appropriately? Is your company giving the best first impression possible on your target market?
With today’s people short attention span, you have less than 3 seconds to make this first impression on someone, after that, if they are not impressed or interested enough, they will move on and may choose your competitor instead. That is one of the reasons why in the long run it pays to care about the design of your company.
I would like to share an interesting website with you: www.designfactfinder.co.uk. It offers facts and case studies about the value of design in relation to business performance. Although the research is from the UK, the facts and conclusions are applicable to businesses in Canada.
Some interesting quotes from the site:
• Businesses that see design as integral don't need to compete on price as much as others.
• In businesses where design is integral to operations, over three quarters say they’ve increased their competitiveness and turnover through design
• The link between design and better business performance.
• Why it pays to measure return on design investment.
• Rapidly growing businesses are three times more likely than the rest to consider design crucial to success.
(Source from the GDC website.)
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Here are links to some websites I have launched in 2010.
Active First Aid
Active First Aid provides working OFA Attendants to job sites in the Lower Mainland.
www.activefirstaid.com
Ted the Terminator
An exterminating company desserving the Vancouver area.
www.tedtheterminator.com
Monarch Paving Inc
The King of the Road. They provide complete asphalt services in the Lower Mainland.
www.monarchpaving.ca
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